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Big Challenge for Mukesh Ambani’s Jio as BSNL launches one-time recharge with a 5-month validity for only Rs…
BSNL has recently launched a new Rs 997 recharge plan that offers 160 days of validity, which is approximately five months of uninterrupted service. This plan is designed to provide users with significant value amidst rising telecom charges and increasing competition in the market.
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Key Features of the Rs 997 Plan
- Data Allowance: Users will receive 2GB of data per day, totaling 320GB over the entire validity period.
- SMS and Calling: The plan includes 100 SMS per day and unlimited voice calling across all networks in India.
- Additional Benefits: Users will also enjoy free nationwide roaming and access to popular value-added services such as Hardy Games, Zing Music, and BSNL Tune.
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Strategic Implications for BSNL
This move is part of BSNL’s broader strategy as it prepares to roll out 4G services on October 15, 2024, with plans for a 5G rollout in the future. The company has already made significant progress by installing around 25,000 4G sites and is focusing on major cities like Delhi and Mumbai.
Competitive Landscape
BSNL’s aggressive pricing and comprehensive offerings are expected to challenge major players like Reliance Jio, Airtel, and Vodafone Idea. As these companies have recently increased their prices, BSNL’s cost-effective plans may attract users looking for more affordable options.
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In summary, BSNL’s Rs 997 plan not only enhances its competitive stance in the telecom sector but also signals a shift in the market dynamics, potentially leading to increased customer acquisition for the government-owned telecom giant.
