The Gujarat Cooperative Milk Marketing Federation (GCMMF), which is famous for its Amul brand, has increased the price of milk by Rs 2 per litre to Rs 63 per litre. Previously, the price of full cream milk was Rs 61 per litre. Amul Shakti milk is now available at Rs 50 per litre, Amul Gold at Rs 62 per litre and Amul Taza at Rs 56 per litre. The hike comes just ahead of the festive season and is expected to impact household budgets.
Amul has increased prices of full cream milk and buffalo milk by Rs 2 per litre in all states except Gujarat: RS Sodhi, MD, Gujarat Cooperative Milk Marketing Federation Limited pic.twitter.com/rhbBnVFEJp
— ANI (@ANI) October 15, 2022
However, the prices have not been raised in Gujarat, which is scheduled to go into elections by the end of this year.
This is the third such raise in the milk prices taken by Amul. The company earlier in August and March increased their milk product prices given higher input costs.
Prior to this, milk prices were hiked in March this year but the latest hike comes two months after Amul, in August, announced an increase in the prices of Amul’s Gold, Shakti and Taaza milk brands by Rs 2 per litre.
In August, major milk producers and distributors, including Amul had increased the price of their products by Rs 2. Other well-known milk brand such as Mother Dairy had also followed the Amul’s suite increasing the price of the milk by Rs 2 per litre.
The opposition parties took to Twitter to attack the Centre on the unexpected price hike amid the festive season. Congress party, informing about the ₹2/ litre hike in a short sarcastic tweet wrote ‘thank you’. Its Bihar unit attacked the hike calling it “Modi Mehngai (inflation).”
एक महत्वपूर्ण सूचना:
Amul दूध के दाम 2 रुपए बढ़े
— Congress (@INCIndia) October 15, 2022
Meanwhile, Union home minister Amit Shah addressing the 70th plenary session of the North Eastern Council (NEC) earlier this week said that Amul will be merged with five other cooperative societies to create a multi-state cooperative society. He said the move will ensure products are exported following their certification and its profit will also directly benefit the farmers.