Bharti Airtel has launched a great data pack for users who use more internet. Airtel has launched an unlimited data pack of Rs 99 for such users. Airtel is taking steps towards offering consumer friendly tariffs with this plan and increasing ARPU i.e. average revenue per user. Airtel has achieved an ARPU of Rs 200 which is currently the highest in the industry.
Airtel Rs 99 Data Pack
In this Rs 99 data pack of Airtel, customers will get unlimited data service with a validity of 1 day. However, during this time customers will be able to spend up to 30 GB of high speed data. After that the speed will be 64Kbps. But to take advantage of this plan of Airtel, you must have an active basic plan.
Airtel Unlimited 5G
It’s important to note that in areas where Airtel 5G Plus is available and if you are subscribed to an Unlimited 5G Benefit bundled Airtel Truly Unlimited plan, you can enjoy unrestricted 5G data without daily limits. Nevertheless, the newly launched Airtel Rs 99 Data Pack can be beneficial when you are in a non-5G area and using a 4G handset. This pack provides additional high-speed data for any surged data needs or unexpected consumption.
During Bharti Airtel’s earnings call for the first quarter ending June 30, 2023, Gopal Vittal, Managing Director and Chief Executive Officer emphasised that premiumisation and data monetisation are key growth drivers to increase revenue and ARPU. Airtel’s Rs 99 Unlimited Data Pack seems to be a step in that direction. For users requiring extra data while on the move or in areas without wired broadband, the Rs 99 Data Pack with a 1-day validity serves the purpose well.
Airtel’s entry-level Truly Unlimited plan starts at Rs 155 with a validity of 24 days. Assuming a user opts for this 99 Data pack at least once a month, their total recharge amount for a given cycle would be Rs 254.
However, it’s worth noting that Airtel already offers a Rs 296 Truly Unlimited Plan providing 25GB of high-speed data, voice, SMS, Airtel Thanks Benefits, and unlimited 5G data with a validity of 30 days. You can know about the benefits of the plan from the link below
Nevertheless, we believe the Rs 99 Pack is aimed at 4G users who encounter unexpected data requirements during their recharge cycle, and the bulk data bundled with the plan aptly serves the purpose while also serving as a lever for data monetisation.